Must Read for PR Professionals

We linked to this on Twitter last night, but we thoroughly enjoyed this interview with PR guru/legend/Twitter comedian Richard Laermer (@laermer).  Laermer’s Bad Pitch Blog was partially the inspiration for this blog.  They do such a great job talking about what we PR pros shouldn’t do, that we thought we could help with what they should do.

Anyway, go read the article.  He’s got some insightful answers on current PR issues.